Do you want to ensure that your subscribers open more of the emails you send them? Do you want to learn techniques to create subject lines with appeal? One of the biggest problems affecting those of us involved in online marketing is the fact that our subscribers do not open all of our emails.
Whilst the open rate within the sector usually falls between 20% and 25%, these remain relative figures, as the longer the list, the harder it becomes to maintain a high open rate.
Some time ago, in this blog, we published an article wherein we discussed 7 Tips to Make your Subscribers More Likely to Open Your Emails. This entailed tactics focused on “context”, that is, on everything that you should have prepared before you start sending emails: preventing servers from viewing you as spam, ensuring that your subscribers remain loyal to you over a long period and creating a newsletter that offers more content of value than the content presented in the blog
Today, I would like to take to you about email subject lines with appeal. These subjects will not only make your subscribers want to open your emails as a result of the trust they have in you, but also due to their curiosity, aroused both by the manner in which the subject line is written and the inclusion of certain elements.
Below, we provide 8 tips relating to subject lines